Your BRIDAL Hair & Makeup Artist
Your BRIDAL Hair & Makeup Artist
Based near Bath, I specialise in bridal and wedding hair and makeup for brides across the UK, Portugal and Europe. Originally established as CÈLFIE Hair & Makeup in 2013, I began my journey as a freelance hairstylist working across Bath & Wiltshire while balancing family life. It was during this time I discovered my love for the bridal world where creativity, connection and meaningful moments come together.
I have had the privilidge of being part of hundreds of wedding mornings, developing an approach that goes beyond hair and makeup. Im known for bringing calm .reassuring prescence to your morning.
For me its not just about you look. Its about how you feel in the moment you'll treasure forever.
Gemma Kelly Collective was founded from a deep passion for creating calm, considered bridal experiences.
My Story
Award-winning bridal hair & makeup artist
Trained at the London College of Beauty and Makeup - Gillian began her career in fashion and editorial before moving into bridal artistry in 2014.
Known for her soft bridal glam style, she enhances natural features to create a confident & radiant finish while bringing a calm supportive presence to your wedding morning.
My approach has been shaped not only by industry training but by years of understanding what brides truly need on the morning of their wedding.
In 2023 I opened my first salon before choosing to return to a more personal, intentional way of working - creating a private, home from home studio designed to offer a calm and welcoming space for bridal previews.
In 2026 the brand evolved into Gemma Kelly Collective - a natural progression reflecting a more refined, elevated approach to bridal beauty and experience-led services.
Since my first wedding booking in 2015 I have refined my craft through both experience and education, training in fashion makeup and working across weddings and editorial shoots.
Today the Collective is built on a philosophy of ease, refinement and connection. Each experience is thoughtfully designed so every bride feels supported, confident and completely herself.
The Collective Today
My approach goes beyond hair and makeup, it’s your wedding experience that also matters. Every Bridal experience begins with a quiet moment of grounding - a soothing mini facial and gentle massage designed to release pre-wedding tension, soften the skin, and invite you to fully arrive into the day. It’s a space to slow down, breathe, and be held before the pace of your morning begins.
When the finishing touches are complete, Ill be there to help you into your dress, ensuring you feel calm, supported and read for your day ahead.
I work intuitively, taking time to understand your features, your energy and how you want to feel. My artistry is centred around enhancing natural beauty in a way that feels effortless, modern, and deeply personal - never overdone, never disconnected from you.
My Approach to Bridal Hair and Makeup
Named Makeup Artist of the Year - South West 2025
Known for my refined, modern looks and my signature ability to create an atmosphere of calm on what can often feel like an overwhelming morning.
With over 10 years of bridal experience I have developed a particular expertise in working with oily and acne-prone skin, creating luminous, long-lasting finishes that feel breathable and weightless. I am also known for my considered approach to curly hair, honouring each curl pattern with softness and intention.
Bridal Hairstylist & Makeup Artist
Kate
Bridal Hair Stylist & Makeup Artist
Charlotte
The Collective
As the founder of Gemma Kelly Collective, I lead a carefully curated hair and makeup team who share my calm, detail-led approach. Designed for larger bridal parties the experience is seamless and considered removing the need to coordinate with multiple artists.
My team of handpicked artists are known for their effortless hair and radiant, glowing makeup. Chosen for both their talent and their warm, calming presence, each artist ensures a seamless and relaxed experience from start to finish.
Meet the team
With over twenty years in hair and makeup, Charlotte began her journey creating looks for festivals and creative events before refining her skills with Aveda and the National Makeup Academy.
She now specialises in bridal styling, known for her radiant, fresh approach and effortlessly tailored looks that enhance each client’s natural beauty.
A First Class BA (Hons) Makeup Artistry graduate, Kate is known for her refined, high-quality work and attention to detail.
Specialising in bridal styling, she enhances natural beauty through soft, polished hair and makeup, using luxury products to create a look that feels confident, radiant, and timeless.
Our wonderful Virtual Assistant
Emily
The organised force behind the scenes. As an experienced bridal hair & makeup artist who also runs her own successful bridal team, Emily understands the wedding industry inside and out. Her attention to detail, efficiency and warm approach help keep our inbox running smoothly ensuring every enquiry, email and booking is handled with care so we can provide the best possible experience for our brides.
Hair Artist
Laura R
Wedding Hair Stylist
Laura
Hair Stylist & Makeup Artist
Macy
With over 6 years of experience and a degree in Makeup & Hair Design, Macy brings a fresh, modern approach to bridal beauty.
Passionate about skincare and enhancing natural features, her style ranges from soft and romantic to effortlessly glam - always creating a look that feels confident, radiant and true to you.
With over 10 years of experience, Laura specialises in modern bridal hair, combining expert technique with a trend-led approach.
A certified extension specialist, she creates personalised styles -from soft, romantic textures to sleek, polished looks, ensuring each bride feels confident and beautifully herself.
With almost 10 years in the industry Laura specialises in relaxed, textured bridal hair with a soft & natural feel.
Known for her calm friendly approach, she creates effortlessly beautiful styles that feel both special and true to you -ensuring a relaxed experience from trial to aisle.
Makeup Artist
Emily R
With over 10 years’ experience in the makeup industry Emily graduated in 2016 with a Diploma in Media Makeup & Arts before joining Bobbi Brown, where she gained her Bobbi Brown Artistry Certification and went on to work with high-profile clientele.
Emily’s signature style is fresh, luminous and polished, enhancing natural beauty without ever feeling overdone. Emily is warm, bubbly and loves creating a relaxed, enjoyable experience for all of her brides.
Bridal Makeup Artist
Gillian
Trained at the London College of Beauty and Makeup - Gillian began her career in fashion and editorial before moving into bridal artistry in 2014.
Known for her soft bridal glam style, she enhances natural features to create a confident & radiant finish while bringing a calm supportive presence to your wedding morning.
Wedding Makeup Artist
KAtie
Trained in Theatrical & Media Makeup at City of Bristol College, Katie specialises in modern bridal beauty.
Her signature style focuses on flawless, natural skin and soft glam finishes, creating a look that feels effortlessly radiant and true to you.
Team Pricing
2026 - 2027
A refined and consistent pricing structure across my team, reflecting the level of artistry, experience, and care the Collective is known for.
Bridal Hair
Trial £115 · Wedding Day £145
Bridal Makeup
Trial £115 · Wedding Day £145
Bridal Hair & Makeup
Trial £210 · Wedding Day £270
Bridal Party
£80 per person
Travel: £1 per mile (one way)
Hair & Makeup Artist
Natalie
Natalie discovered her love for hair & makeup at just 8 years old through dance competitions. After completing her first training in 2017, she went on to graduate with a 1st Class BA Hons Degree in Theatre Arts: Hair & Makeup for Theatre & Media in 2021.
With experience across Film, TV, Theatre and bridal, it’s wedding mornings where Natalie truly thrives. She loves creating personalised looks that bring each bride’s vision to life.
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